Embodied Opportunity

Allison Murray

Published March 10, 2021
in 5 minute insights

By Allison Murray

In our second edition of Five Minute Insights, we’re looking at embodied carbon in the building and construction sector, and the role your business can play in reducing it.

With more and more companies, governments and institutions pledging to reach net-zero, the sector is facing pressure to minimize carbon emissions throughout all life cycle stages of a building project. This carbon is referred to as embodied carbon.

The good news is that the actions you take to reduce embodied carbon can translate into business opportunity.

In this Five Minute Insights—Embodied Opportunity, you’ll learn:

  • how addressing embodied carbon can benefit your business
  • strategies to reduce embodied carbon
  • the role of business stakeholders across the sector
  • many other helpful tips and resources